Kim Kardashian’s back at it again — and this time, it’s not a contour stick or body tape. Nope. She’s now selling fake pubic hair panties under the new SKIMS “Ultimate Bush” line.
The reality star-turned-brand mogul rolled out her faux fur down under on Instagram this week in a 1970s-style game show spoof called “Does the Carpet Match the Drapes?” — and yes, it’s exactly as cringe as it sounds.
🪞 The ‘70s Called — and They Want Their Gimmick Back
The ad features three models rocking different “styles” of the Faux Hair Panty — curly, straight, wild, and tamed. It’s giving disco-era bush revival meets viral marketing fever dream.
According to SKIMS’ website, it’s “for the confident woman who lets her kitty lead the way.” But online reactions? A mix of confusion, laughter, and “Kim, blink twice if you need new ideas.”
💸 The Internet Reacts
Social media users didn’t hold back:
“So… we paying $42 for a wig down there now?”
“Kim done ran out of fabric, huh?”
“This is what happens when billionaires get bored.”
Still, the line is reportedly selling fast — proving once again that no matter what Kim does, somebody’s gonna buy it.
🧴 AGP Notes
At this point, SKIMS might need a “We Tried It So You Don’t Have To” section. Whether it’s shapewear, swimwear, or now bushwear, Kim’s marketing machine stays busy — even if it has everyone else scratching their heads (and other places).
One thing’s clear: the bush is officially back, and Kim Kardashian’s making sure she’s the one getting paid for
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